3 Ways Small Business can use Word of Mouth Marketing to Drive Sales
Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a Sales Rep or run a small business, what customers and prospects say about you determines the kind of success you have.
Word of Mouth Marketing or WOMM is what your customers and prospects say about you when you are not around. In other words, WOMM is your reputation in your industry and the area in which you serve customers.
It’s your reputation!
The best part of this is that you can control how Word of Mouth Marketing is used in relation to your business.
How do you harness the power of Word of Mouth Marketing?
1. Offer Value to Customers
The first thing I would do is to provide value through my product or service to all of my customers. By providing value through your product or service, you can earn the right to ask for testimonials and referrals from your customers.
2. Testimonials: Letting your customers speak for you
I have done this. Prospects will believe what your customers’ say about you more than anything you say. Your customers could provide LinkedIn recommendations or video testimonials. These testimonials could be shared on your website and on social networking sites like LinkedIn, Twitter and Facebook.
These testimonials can also be produced per a prospects request. I called on prospects who requested a list of three current customers they could call before they would give me any business. (Make sure to get the customers permission before using their name!).
By doing everything that I suggested above, you are in the driver seat and can get positive word of mouth marketing to promote your business. If you provide poor service and no value to your customers, word of mouth marketing will destroy your business. You get to choose what customers say about your business.
3. Becoming an Industry Expert & Resource for Customers
Another way to provide value to your customers and to improve your online word of mouth marketing is to: create an e-zine, publish a blog and/or online newspapers. I publish several online newspapers on the topics of sales, marketing and advertising just to name a few. I also publish a blog.
Using what I have discussed, will allow you to use Word of Mouth Marketing to get and keep customers.
How have you used Word of Mouth Marketing?
Share & comment below.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
He writes and publish a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.
Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
