Growthhacking Marketing to Improve a Brand
There are many ways to grow an audience and build a customer base.
Here are 10 strategies for you to grow your audience and build a customer base.
1. Starting a Blog based on Buyer Personas
Create a blog within your website focusing on customer pain points discovered in your buyer personas.
Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/
2.Use Social Media to share Blog Content
Share the content of this blog on Social Media channels such as Twitter, LinkedIn, Facebook, Instagram etc….
3. Employees LinkedIn Company Pages & LinkedIn profiles
Start publishing on your LinkedIn company page. Also, encourage employees publish and share content to their LinkedIn profiles if you are not doing so.
4. Content Repurposing
http://bluepolointeractive.com/
Repuropse blog content in the following ways: On SlideShare,
YouTube videos, podcasts, ebooks, whitepapers, newsletters, webinars etc…
5. User Groups
Create a user group on LinkedIn, and Facebook to facilitate discussion of your product and service.
6. Twitter Chats
Host Live Twitter chats on topics that are important to your customers
7. Using Groups to organize and announce off-line events
Use LinkedIn and Facebook groups to organize off-line events such as trade shows; invite customers to provide in person testimonials to prospects.
8. Stay In front of Customers
Be where your customers are, share a value message based on Market Research, Customer Analysis, Big Data Analytics and Competitive analysis.
https://marketingtruth.wordpress.com/category/analytics/
Image via http://smartdraw.com
9. Content & Customer Retention
Create content to keep current customers engaged; share new features and ways they can get the most out of your product or service. Use the content to stay in the mind of customers.
http://www.invespcro.com/blog/customer-acquisition-retention/
Use your blog and product check out to ask customers to opt in to your marketing messages. Once you obtain permission, you can create email marketing campaigns targeted to subscriber needs and interests.
10. Develop Marketing Partnerships & Relationships
Strength comes in numbers. It helps to have other noncompeting businesses with complementary products promoting your product and services. These businesses can have a similar customer base and audience that can help your business.
Cross promote partner content/offerings on Social Media and at events to facilitate a reciprocal relationship.
Bonus Tips Statistics & Related Content
http://www.marketingcloud.com/blog/wp-content/uploads/2014/06/audience_infographic_w640.png
Becoming your own Sales Manager using Activity-based Selling
