How to use Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing to Increase Sales

Product Marketing

What is the role of Product Marketing?

  1. Build and execute go-to-market plans
  2. Develop actionable buyer insights
  3. Create effective Messaging and Content for buyers
  4. Enable Sales and Product Teams
  1. What does your company do? Does your product offering align with your business goals?
  2. What are the features of your product? Do others understand what you are building and why?
  3. Does this Product address gaps in the Market? Include an overview of a Competitive, win-loss, and, SWOT analysis.
  4. Who is your ideal customer or target market? Include an overview of findings of demographic, psychographic, and buyer persona research. Does your product solve customer pain points?
  5. How will you measure product success?
  6. What are can go wrong? Can failure be anticipated and corrected?
  7. What is the roadmap and schedule of the product? Who’s responsible and in charge?
  8. Who needs to be included in the project and who needs to approve deliverables?
  9. How will goals be tracked? How often will they be monitored? What insights are you trying to glean from the data?

Creating a Buyer Persona

Where to obtain information on the Ideal Customer

About Me




Welcome to Sales, Marketing & Social Media Today.

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Dan Galante

Dan Galante

Welcome to Sales, Marketing & Social Media Today.

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