How to use Marketing to support the Customer Experience & Customer Journey

2017 State of Marketing Report Key Findings

  • Marketing is undergoing an AI revolution. The marketers surveyed anticipate their AI use will grow more than 50 percent over the next two years, helping them deliver more targeted campaigns, smarter personalization and higher ROI.
  • Marketers realize the importance of delivering customer journeys, but are having a hard time breaking down silos between sales, service and marketing, and bringing customer data together to deliver on this vision.
  • Marketers are making significant organizational changes, within their own departments and in how they collaborate with others, such as sales and customer service.
  • Over the next two years, marketers expect to see unprecedented growth in their marketing technology usage.




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Dan Galante

Dan Galante

Welcome to Sales, Marketing & Social Media Today.

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