How to use Marketing to support the Customer Experience & Customer Journey

2017 State of Marketing Report Key Findings

  • Marketing is undergoing an AI revolution. The marketers surveyed anticipate their AI use will grow more than 50 percent over the next two years, helping them deliver more targeted campaigns, smarter personalization and higher ROI.
  • Marketers realize the importance of delivering customer journeys, but are having a hard time breaking down silos between sales, service and marketing, and bringing customer data together to deliver on this vision.
  • Marketers are making significant organizational changes, within their own departments and in how they collaborate with others, such as sales and customer service.
  • Over the next two years, marketers expect to see unprecedented growth in their marketing technology usage.




Welcome to Sales, Marketing & Social Media Today.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

It’s Time for Luxury Brands to Get Social

QiDao Weekly Updates — Week 1 (5/2–5/9/2021)

45 Business Traits That Are Vital For a Small Business Success

7 Easy Ways to Grow Your Audience Using Podcast Transcription

Gourmet Advertising Campaigns

Secret Email Framework For Online Specialist.

Hi. Namecheap is committed to offering the industry’s best value and customer service for domains…

Sony’s PS5 Greets Londoners In Lockdown

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dan Galante

Dan Galante

Welcome to Sales, Marketing & Social Media Today.

More from Medium

Engage — Motivate — Enhance productivity — with Dynamics 365 CRM Gamification!

How to choose a CRM that suits your business?

Most CRM software in the market look the same. You still have to choose what is right for you.

How To Create an Effective User Experience & Call to Action?

How To Enhance Your E-Commerce Business With Perfect Digital Marketing Strategies?