How to use SlideShare to improve your Content Marketing

SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. SlideShare is a social network on its own. Users can follow other users content; similar to LinkedIn.

Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.

Setting up your SlideShare profile

Once signed up, users can create a user profile that includes the following:

1. Description

2. Location

3. Headline

4. Photo

5. Industry

6. Web link

7. Links to LinkedIn, Twitter, Facebook and Google plus accounts

Here is a link to my SlideShare profile so you can see an example.

Types of Compatible Uploads

Users can upload various types of content that include Powerpoint presentations, Word Documents, PDFs, Google Drive, Dropbox along with video content. SlideShare offers custom templates to create content on the platform as well. Many people use SlideShare to create and share Presentations.

Possible Slideshare Content

From repurposed blog posts, ebooks, videos, resumes & testimonials, the types of content that can be created and or uploaded to SlideShare are endless.

Title, Category & SEO

Once users upload their content, they must do the following:

1. Create a title

2. Include a brief description of the work

3. Chose a category to classify the content from a drop down menu

4. include relevant keywords and SEO tags that can be indexed in search engines. The more descriptive the better chance of being found. SlideShare shows users a sliding scale to show how likely they are to found. A users goal is for the scale to be the color green because green is equal to 100 percent.

Social Sharing

SlideShare allows users to share content on LinkedIn, Google Twitter & Facebook. Users can also share presentations via email. To share a presentation, click on the share arrow on the bottom left of the presentation. Once a clicked, a widow will pop up where users have the option to:

1. Click the share buttons,

2. enter an email

3. Copy code to embed to a website or Wordpress blog

4. Copy a link to the presentation

Embeds

Users can embed their content on websites, blogs & LinkedIn’s publishing platform. Users have to click the embed button and chose the appropriate code because embeds to Wordpress have a separate code.

Embeds are a great way to create enhance blog content. Here are examples of how I used embeds on my various web properties.

I have embeded SlideShare’s Getting started guide presentation as an example.

Embeding Presentations on a LinkedIn Profile

LinkedIn allows SlideShare users to embed their presentations on their profiles. To do this, just click on the add to profile button.

Analytics/KPI’s

SlideShare now offers users free analytics on content that is uploaded to the site. This is a great way to track where traffic is coming from and how users engage with content. Users can track social and email sharing along with downloads. Analytics can be found at the bottom of the presentation. These analytics are a great way to set and track KPI’s for your content marketing program.

Slideshare’s Premium Features

SlideShare allows users to collect leads from their content this is a paid feature.

Here is more information on how this feature works.

Putting it All Together

Integrating SlideShare into your content marketing strategy is a must. I have had pieces of content receive the highest numbers of views on SlideShare. Users have the chance to gain followers on this channel and get their content featured; similar to LinkedIn. The ways to repurposing content on Slideshare are endless and it can help users connect with a completely new audience. Many of my followers on SlideShare do not follow me on LinkedIn or other social networks.

The best part about SlideShare is that it’s free!

How have you used SlideShare to create, share and repurpose Content? Feel free to comment below.