Surveys: Why People Use Marketing & Their Challenges

People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.

I asked the following:

1. What do you hope to gain from your marketing efforts?

2. What is your biggest marketing challenge? Why?

Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.

If you didn’t get a chance to vote, answer these questions in the comments.

What do you hope to gain from your marketing? What is your biggest marketing challenge?